Research conclusions：Through the research，the following results are acquired：(1)Project research and development or technical direction screening proceeded by applying the innovative approach are the best ways to promote and apply the innovative approach for engineering consulting enterprises．(2)Pilot study，based on the innovative approach and added to science research process，is in favor of enhancing the results of scientific research projects 88 well as the Success rate of project approval．(3)A new concept”expert sub—group”is developed in team construction and enterprise innovative model．The practice shows that the promotion mode of innovative approach could bring the advantages of approach theorist and engineering technician into full play，and it helps to improve the level of scientific research and development of engineering consulting enterprises．(4)The research results can be generalized to such enterprises．