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| A New Model of Financial Management in the Network Economy Era ——Network Finance |
| PENG Jing 1，OUYANG Ling-nan 2，PENG Yong2 |
| 1. Shanghai Jiao Tong University, Shanghai 200052，China; 2. Chongqing Jiaotong University, Chongqing 400074， China |
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Abstract Research purposes: With the rapid development of computer, network and IT, lots of changes have brought to the production and business of the enterprises，so the traditional financial management can not adapt the new production and business modes in network environment. The exploration is made in this paper on network finance，a new mode of financial management in network economy era.
Research methods: The analyses are made for the drawbacks of traditional financial management in network environment and the explorations are made on the innovations of network finance from three areas, namely management mode, management method and management content.
Research conclusions: Realization of network finance needs join effects from many aspects. For examples, the electric trade，payment system and privacy issue need the support from the government , the organization structure and business flow involved in network finance requires the enterprise to innovate their organization structure and change views of the employees and realization of network finance needs the supports of network, computer and IT.
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Received: 05 June 2007
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2007, Vol. 24 
