Research methods : This paper adopts both qualitative method using questionnaire inquisition and quantitative method using QFD calculation.
Research results: Carrying out the content and mechanism of quality innovation in engineering projects construction, the management in an enterprise needs the new multiple quality management model which integrates the employee's quality behavior mechanism and complete quality management for the construction of labor-intensive project programs.
Research conclusions:(1)The key points of quality criterion innovation are as follows ; the detection rate of fault should be 99. 6% and the construction criterion should be made certain by both experts’ constitution and tests. ( 2 ) When the quality innovation rate of price , safety , maintenance and construction criterion , ui，is individually as follows: u1 =z ?/z1=3/3=1, u2=5/4=1.25, u3 =3.5/3=1.17, u4=5/3.5=1.42，we can get the competitive force C = 4. 07，which is better than its adversary in market demand fulfilling.
2007, Vol. 24 
