Abstract:Research purposes: The global economy is accelerating its transformation from an industrial economy to a digital economy. The digitalization level of the construction industry is at a relatively low level. Construction enterprises are facing great challenges in the digital transformation work. Combined with the digital transformation practice of construction enterprises, this paper studies the challenges and coping strategies in the process of digital transformation. Research conclusions:(1) The current situations in the process of digital transformation of construction enterprises are analyzed, such as the weak digital foundation, the gradual slowdown of China's infrastructure investment, and the serious aging of construction workers. (2) It is proposed that construction enterprises are faced with challenges such as high digital requirements, fierce digital competition, unclear strategic goals and path planning for construction enterprises, and informatization capabilities difficult to cope with complex requirements. (3) The digital transformation response strategies of construction enterprises are proposed, such as carrying out top-level design benchmarking and table-targeted governance, creating a digital industry sector to integrate into the digital economy, promoting the intelligent upgrade of digital production, R&D, and manufacturing digital equipment, and combining upstream and downstream industries to carry out digital transformation. (4) The research in this paper can provide a reference for construction enterprises to carry out digital transformation work.
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